Publicity Release Posted: July 06, 2010 14:21:07 EST

Relationship Dramedy that Revolves Around Birth Control; Same year that marks the 50th Anniversary of the Birth Control Pill

NEW YORK, July 06, 2010 | SHOOT Publicity Wire | --- The only film to ever tackle the effects that the birth control pill has on a relationship began production in NYC on June 26, 2010. The dramedy is produced and directed by J.C. Khoury, an award winning commercial director whose work is in the permanent collection of the MoMA. The film stars Noah Bean (Damages), Rachel Boston (500 Days of Summer), Anna Chlumsky (In the Loop), Dreama Walker (Gossip Girl), and Al Thompson (The Royal Tenenbaums). Bean plays a man who's worried that he's gotten a free-spirited woman (Boston) pregnant after an unprotected one-night stand. The following morning, he decides to feign romantic interest and stick by her side for twelve hours to make sure she takes both doses of the morning-after pill.

Khoury wrote the script based on a semi-autobiographical experience: "I had a scare that led to the purchase of the morning after pill, which I learned was actually two pills that had to be taken twelve hours apart. I right away thought that this would make a great ticking clock in a film."

The film is being produced by Khoury's Shoot First Entertainment. Lindsay Chag served as the casting director. Commercial producer Trevor Herrick co-produces and commercial and fashion DP Andreas von Scheele serves as the film's cinematographer. The film is being shot on HD with the Canon 5D Mark II, supplied by K&M Camera in NYC.